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4. Goffin, K., Mitchell, R. (2005). Inovation management. Strategy and Implementation using the Pentathlon Framework. Palgrave macmillan.


How can an organization boost its innovation performance and consistently develop successful new products and services?
Managing innovation is a complex challenge. Practitioners must take ideas from diverse sources such as strategic planning, human resource management, financial planning and project management. This textbook, written for managers and MBA students, is based on a framework called the Innovation Pentathlon, which helps them perceive the strengths and weaknesses of an organization and choose the appropriate means of improving performance. It first describes the research literature, uses this to identify the most important tools and techniques, and then shows how these should be adapted to specific situations.
All of the important concepts are clearly explained and extensive mini case studies illuminate how they can be applied in practice. The range of mini case studies presented is special in that it gives equal emphasis to the service sector and presents an international mix of companies with leading practices.
Whether you are studying innovation as part of a master's degree, or are a manager confronted with urgent innovation issues, Innovation Management: Strategy and Implementation Using the Pentathlon Framework is a key text for understanding innovation and performing better.
Keith Goffin is Professor of Innovation and New Product Development at the Cranfield School of Management, Bedford, UK. He teaches extensively on MBA and executive programmes and is a visiting professor at business schools in France, Italy, Germany and Malaysia. With substantial industrial experience gained at Hewlett-Packard, he regularly acts as a consultant on innovation management to well-known organizations including Agilent Technologies, BT, HSBC, Kellogg's, Rank-Xerox and Sony.
Rick Mitchell is Visiting Professor of Innovation Management at the Cranfield School of Management, Bedford, UK, and a Visiting Fellow in the Engineering Department at the University of Cambridge in the UK.

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